Flavors include strawberry, orange, watermelon, cherry and lemonade. Featuring a twistable lid with two dispensers, the playful packaging allows consumers to mix and match different combinations of five Nerds candies. “This takes it to the next level with a technological advantage to actually have it burst in the center, which totally changes the gummy experience.”Īnother addition to the Nerds lineup showcased at the NACS 2021 show is Nerds Twist & Mix, which will launch in late November.
“Trolli is known for that sour, bright gummy profile,” Mr.
The latest innovation for the Trolli brand is Sour Bursting Crawlers. It has a multi-texture and delivers on flavor duality.” “With the core now strong and growing with the category, we launched SweeTarts Chewy Fusions. “We improved the color, texture and flavor on the Mini Chewy and Giant Chewy products,” Mr. Each fruit-flavored candy piece features a thin, crispy candy shell with crunchy candy bites inside surrounding a soft, chewy center. The latest addition is SweeTarts Chewy Fusions, a dual-flavored, dual-textured candy that offers a “multi-dimensional snacking experience,” according to the company. Ferrara last year relaunched the SweeTarts brand’s portfolio of chewy candies with refreshed versions of its SweeTarts Mini Chewy and SweeTarts Giant Chewy products. 1 in non-chocolate confections with the highest absolute dollar growth.”Ĭhewy textures and flavor combinations also are showing up in new products from the SweeTarts and Trolli brands. “Nerds is growing 10 times the category with 121% year-over-year sales growth,” Mr. Sales of Nerds Ropes are up nearly 30% year-over-year, he said. He pointed to Big Chewy Nerds and original Nerds as examples. All of the products across each format are growing.” “It really has reinvigorated the whole Nerds brand. “Based on what we're already seeing, this will probably be a $50 million business on Very Berry alone, and Nerds Gummy Clusters will be almost $100 million,” Mr. Available next year, the Very Berry mix adds a twist to the original Gummy Clusters, which feature a fruity gummy center coated with crunchy, tangy Nerds candies. The company is building on the success of Nerds Gummy Clusters with a new Very Berry flavor extension. Other new products showcased at the NACS 2021 show tap into consumer demand for multiple textures and flavor combinations. “We’re bringing the fun of Fruit Stripe to another format that is more relevant to consumers today.” Guidotti told Food Business News during an interview at the National Association of Convenience Stores’ 2021 NACS Show, held Oct. “We have a great iconic business in Fruit Stripe, and now we’re taking that equity to gummies,” Mr. When it comes to dollars per trip, the brand is up 13.2% from last year, he said. The Fruit Stripe Gum brand is outpacing its category, with sales up 4.5% from a year ago, said Greg Guidotti, general manager of the sugar portfolio at Ferrara Candy Co.
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